|
|
 |
 |
| Website Designing and
Promotion |
Website
Designing is not only about adorning a website a website and
putting it up on net. It’s about strategically designing your
website to attract relevant traffic to it. And also,
successfully attracting visitors and converting them into
buyers.
Whether it is an e commerce website design or a static web
design, your site design should contain in it, a balance of
custom based designing and appropriate online promotion
techniques.
Some of the features required by every website design to
successfully survive on net are:
Optimal use of Keywords in content
While designing the content of your site, importance should be
given to objective use of appropriate keywords. A keyword rich
content gains weightage from all the major Search Engines,
increasing the Page Rank of the site and in turn, attracting
more traffic. This process can be broadly termed as Search
Engine Optimization.
Your website’s Unique Selling Proposition
The attractive and innovative designing along with the use of a
keyword rich content should be the USP of your site. When a
visitor arrives at your website, his attention should be
immediately caught, either by the design or by the content. He
should immediately come to know which site he is visiting and
what it deals in. Therefore, it is also important to have an
influential keyword rich headline to keep your visitors
informed.
Easy Navigation
Making use of easily accessible web pages, clear menu and
comprehensible structure of the website, makes it a user
friendly site. Any sort of confusing or chaotic arrangement on
the site can give the visitor an excuse to leave the site and
search for something simpler and better.
Ideally, a website should have menu bars and other links, mainly
on the side bars or/and on the top and bottom of the web page.
Website Promotion
Website Promotion is the final and most vital step, after the
website designing has been completed. Promotion of your website
can be done both online and offline.
Online Promotion can be done by making use of Search Engine
Optimization skills and techniques such as Link Building and
Keyword research and application. Offline Promotion can be done
by printing your website address on your business cards,
letterheads and also in the newspaper ads of your company,
products or services.
To ensure positive results for your website popularity, it is
always advisable to make appropriate use of website designing
and promotion.
|
|
|
